Helpful PR Resources

Marketing Reading List:

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

"The premise of this book has built-in appeal: little changes can have big effects. When small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or tipping point is reached, changing the world."

Wright Tight: How to Keep Your Prose Sharp, Focused, and Consise

By William Brohaugh

"Every writer struggles with keeping their prose focused and concise, but surprisingly few books address this essential topic. Write Tight is an informative and utterly readable guide that tackles these issues head-on."

Part-Time Public Relations with Full-Time Results

By Rashelle S. Karp

This book gives a step by step guide to libraries with a shrinking budget on how to create PR for their programs.

Library Marketing that Works

By Suzanne Walters

"Marketing expert Suzanne Walters helps you develop a winning plan for marketing library programs and services to your community."

The Gregg Reference Manual

By William A. Sabin

"The basic rules that apply to the most frequent problems are covered as thoroughly as the fine points of the problems that occur less often. The colorful examples and illustrations offer easy-to-follow models to help resolve the difficulties encountered in everyday communications from e-mail messages to formal reports."

Websites:

Keeping It Simple: Marketing @ The Library

http://www.nsls.info/marketing/keepingsimple.html

Tools to help you write a marketing plan, enchance your library's image, and communicate with the media.

Library Marketing Treasures

http://www.chrisolson.com/marketingtreasures/

A free newsletter from Chris Olson, Library Marketing Specialist. This website includes a substantial list of online resources.

(taken from the Public Library Marketing Handout created by Elizabeth Olesh)